Komo Product Update: January 2021
January Major Updates: NEW CARD TYPE: Introducing the 'Multi Poll' which enables you to ask multiple poll or quiz types questions within one card interface. This card also gives you the option to hide both percentages and correct answers, as specific competitions...
Fox Sports & Australia Post – Komo Digital Engagement
In early January 2021, Komo partnered with Fox Sports and Australia Post. The aim of the activation was to raise awareness for Australia Post's upcoming 'Living Legends of Cricket' stamp series. This was achieved through utilising Komo's Engagement Hub product which...
Komo Digital Appoints Global Marketing Executive to Lead Marketing and Customer Success
Perth's Komo Digital, the activation platform that enables you to actively engage and commercialise your audience through a fun and immersive gamified content, has announced the appointment of Cassandra Calleja as its Head of Marketing and Customer Success. Calleja...
Join the Komo Digital webinar series on “Unlocking the Value of Digital Activations”
The webinar will provide you with an opportunity to join in on a LIVE and INTERACTIVE demo of the new Komo Engagement Hub, Digital Coupons and LIEV Trivia, Presented by Komo Digital’s CEO, Joel Steel. Joel will showcase: how the platform is currently being used by...
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Case Study: So Media Group Virtual Quiz Nights
Komo partnered with So Perth to set up and run a regular virtual quiz night, bringing the popular pub trivia nights into everyone’s living room. COVID-19 may have had us unable to enjoy a night out at a pub, but thanks to Komo’s audience engagement suite, we were...
Case Study: BWS & Sporting News Engagement Hub
This campaign was hosted on the Sporting News Australia website (sportingnews.com/au) , utilising a Komo Engagement Hub to deliver engaging content to NRL fans. Traffic was driven from the via display ads on the Sporting News website and social media pages of Sporting...
Case Study: Nissan Netball Finals In-Stadium Activations
Komo Live was used by Nissan as a digital activation tool during the Suncorp Super Netball semi-final and preliminary final games. The games played were: 1.Sunshine Coast Lightning vs NSW Swifts at USC Stadium; 2.Melbourne Vixens vs Collingwood Magpies at the State...
Case Study: Boomers vs USA Basketball In-Stadium Activation
Komo Live was used as a digital activation tool by TEG Live for the two exhibition matches between the Australian Boomers and USA Basketball at Marvel Stadium. The activation was sponsored by the Melbourne Esports Open. TEG Live’s campaign objective was to increase...
Case Study: North Melbourne FC In-Stadium Activation
Komo Live was used as a digital activation tool by North Melbourne Football Club at their game versus Port Adelaide at Marvel Stadium. The activation was sponsored by North Melbourne Football Club game day partner, Gourmet Traveller Gift Card. The activation was a...
Case Study: Wanderers FC vs Leeds United In-Stadium Activation
Komo Live was used as a fan engagement digital activation by the Western Sydney Wanderers FC for their exhibition match with Leeds Utd FC. The activation was sponsored by Wanderers FC game day partner, JD Sports. The activation was a great success. This was the first...
Case Study: West Coast Fever In-Stadium Activations
Komo Live was successfully used as a fan engagement digital activation by the West Coast Fever in their game against the Melbourne Vixens at RAC Arena. The activation was sponsored by the Fever’s game day partner, Linley Valley Pork (LVP). The activation was a great...
Testimonial: Perth Wildcats
“The team at Komo partnered with the HIF, a Diamond Partner of the Perth Wildcats, to run an activation during a Wildcats game. Utilizing Komo Live, fans at the game played an immersive game of trivia for their chance to win $2,000. The Komo Live activation was the...
Testimonial: HIF
“On Saturday 21st December 2019, HIF was the official Game Night Partner for the Perth Wildcats vs Melbourne United game at RAC Arena. We ran several brand activations throughout the event, including an innovative crowd engagement piece powered by Komo Live. The...
Introducing Komo LIVE: Interactive Entertainment for Stadiums
Changing the status quo when it comes to audience engagement. Traditional methods of stadium entertainment are no longer satisfying people’s need to be involved. So, we’re changing that by introducing our purpose-built technology for engaging fans at sporting and...
How to Increase Reach through Gamification
Engaging and retaining your current audience is vital to sustainable, successful business, especially in a market as dependent on repeat customers as that of sports brands. Due to the demanding nature of audience retention, it can be all too easy to let an equally important aspect of marketing—increasing your brand’s reach—slip through the cracks.
To combat this very real issue, it is best to utilise each marketing technique to their full potential. What improves engagement should contribute to growing reach in order to maximize your return on investment. In other words, your strategies should work on at least two levels: increased engagement and increased reach.
Introducing Gamification to Your Marketing Strategy
Gamification has long been a tool utilised by businesses to increase employee engagement and improve the effectiveness of job training and has recently made strides in business-to-customer relationships. It has a proven track record in the world of business, making its incorporation into marketing strategies a logical next step.
In fact, introducing gamification to your marketing strategy could make an immediate positive impact. We’re here to make that transition and incorporation as easy as possible, but first, let’s look at some of the basics of gamification.
The Top Trending Content Marketing Tools of 2019
The beauty of the ever-changing, fast-paced modern world is also what makes staying competitive as a brand so challenging: what is trending and effective in content marketing today may be old news tomorrow.
While this constant evolution leads to new and exciting innovations, the inherent difficulties that accompany it are glaringly obvious. From being forced to adapt to inevitably being late to the part on occasion, it is harder than ever for brands to sort through, identify, and stay on top of passing fads and powerful trends.
5 Ways to Increase Your Audience Engagement Rates
Drive down any highly-trafficked highway and you will see billboard after billboard lining the sides of the road. From hotels and restaurants to fuel stations and nearby attractions, each billboard carries a well-defined, targeted advertisement.
You may wonder why an article about increasing audience engagement rates would start with something as static and, let’s face it, dated as highway billboards.
Case Study: Pilot Pens’ 100 Year Anniversary
Switch Digital and Pilot Pens engaged Komo to help bring to life Pilot Pens’ massive 100-year anniversary milestone. We proudly helped Pilot Pens engage over 3600 people using our Engagement Hub technology to take an interesting approach on getting consumers excited about pens and the company’s history.
The Basics of Customer Retention for Sports Brands
The off-season may as well be called the ninth inning for those in sports marketing. The pressure is turned up, the level of engagement heightens, and execution is key. It’s your job to capture and keep the attention of the fans.
Case Study: H&M Kids
Sometimes we work with small brands that are just starting to establish themselves on a global scale; other times we work with large brands that are household names. For this campaign, we were able to drive industry-leading engagement rates for the second largest retail clothing company in the world, along with a Komo ‘Smart Ad’ click-through-rate that was 615x better than the industry average rate.
Case Study: Expedia
Interactive brand exposure to 7,200+ people over the span of 28 days with a market-leading conversion rate and a near perfect engagement rate. That’s what happened when Expedia and Mamamia partnered with Komo to run a unique digital campaign designed to help people discover their ideal holiday destination.
Read on to find out how we did it.
Case Study: Suncorp #teamgirls
In order to raise awareness for the #teamgirls movement, we worked with Suncorp and Mamamia to achieve an unprecedented level of audience engagement in a short period of time. The results were so strong that the 4-week campaign had reached its expected KPIs by the end of the first week! That’s what can happen when you mix the right creatives with the right technology.
Case Study: Arnott’s TimTam
Introducing 7000 people to new flavours of an iconic Australian chocolate biscuit in a highly engaging manner through a gamified audience engagement campaign. That’s what happened when Komo partnered with Tim Tam and Mamamia as part of their #sharetheslam Tim Tam Slam campaign.
Read on to hear about one of the tastiest campaigns we’ve run.
How Marketing Gamification Can Boost Your Brand
Games are as old as humanity itself. For thousands of years, we’ve been using games to pass the time, entertain ourselves, foster relationships with others, and develop our skills. Today, we even use them to create memorable, engaging marketing campaigns.
QuizJam Rebrands as Komo
Joel Steel, CEO of QuizJam, announced this week that the company will officially be rebranding to Komo as of the 1st February 2019.
Joel explained that the new name and brand reflected the much broader range of digital engagement tools they now offer, and the current name pigeonholed them into just being a quiz widget.
What changing to komo.digital means for partners
If you haven't seen the announcement, QuizJam is now Komo; read the full announcement here. So what does it mean for new and existing partners? Over the next month, we will be gradually migrating our services over to our new komo.digital domain. All existing links and...
QuizJam Announces Its New Komo Branding
Today marks the day that QuizJam changes its name to Komo. We’ve loved the name and brand of QuizJam since we started 4 years ago, but we’ve reached a stage where we’ve outgrown it.