Komo partnered with Forever Network to set up and run a regular virtual quiz night to coincide with the release of the Netflix documentary, ‘The Last Dance’. The quiz runs every Friday night for five weeks and seeks to uncover the superfans of the Chicago Bulls and Michael Jordan.
How it worked.
From Friday 24th April, Forever Network and Komo engaged Basketball Forever’s social media audience, encouraging them to go to komo.live and register to play to find out who the biggest Bulls’ fan is.
Once the quiz went live, users would proceed to answer the 23 quiz questions and 3 fan poll questions each week based on that week’s 2 episodes of The Last Dance.