Case Study: Bathurst 1000 Watch and Win Broadcast Activation
The Bathurst 1000 is a 1,000 km annual V8 Supercars race held in Bathurst, Australia at Mount Panorama Circuit. This event is the biggest event on the V8 Supercars calendar and is a favourite among motorsports enthusiasts.
Due to its popularity, the fight for viewer market share across the broadcast can be quite fierce. This is why Fox Sports engaged Komo to run a Watch and Win activation across the event broadcast in order to keep fans watching their broadcast.