Komo Live was used as a digital activation tool by TEG Live for the two exhibition matches between the Australian Boomers and USA Basketball at Marvel Stadium. The activation was sponsored by the Melbourne Esports Open.
TEG Live’s campaign objective was to increase awareness of the Melbourne Esports Open being held the following weekend and to increase attendance.
The Komo Live activation technology was chosen for the campaign as it is the only in-stadium activation platform that results in active participation from consumers and collects a rich data set from every user. The collection of data was important for TEG Live as it allowed them to offer free tickets to registered users with those tickets being delivered directly to users’ email inbox.
We implemented the Komo LIVE Fan Engagement Technology at the recent Australian Boomers v USA Basketball games at Marvel Stadium in Melbourne. We wanted an activation that was highly engaging and fun for the fans, added value throughout the basketball game itself and had a non-intrusive way to deliver fan data. From a commercial standpoint, we wanted to increase attendance at the Melbourne Esports Open at Melbourne Olympic Parks the following weekend. Komo LIVE hit the nail on the head for all of these KPI’s and drove 369 new consumers to the MEO. We are looking forward to working with the Komo team in the future.
– Murray Hodges; TEG Live
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