In order to raise awareness for the #teamgirls movement, we worked with Suncorp and Mamamia to achieve an unprecedented level of audience engagement in a short period of time. The results were so strong that the 4-week campaign had reached its expected KPIs by the end of the first week! That’s what can happen when you mix the right creatives with the right technology.
Keep reading to find out what Komo did and how you can implement it into your marketing activities.
Suncorp is another well-known Australian brand that we’ve had the pleasure of working with. They operate in the finance and insurance sector and are one of the biggest brands in that sector.
Suncorp is also a sponsor of Netball Australia and the name rights sponsor of the Suncorp Super Netball League.
Goals & Objectives
Suncorp wanted to run a campaign that would highly engage their audience and result in a measurable uplift in awareness for the #teamgirls movement.
The #teamgirls movement is a collaborative effort between Suncorp, ReachOut, and Netball Australia that aims to promote and foster girls’ confidence through sports participation.
This was another campaign that we were running in collaboration with Mamamia. We came up with the campaign idea quite quickly on this one. We thought, given the goal (pardon the pun) of getting more girls participating in sports and the connection with Netball Australia, it made sense to run a personality quiz to help girls with the most important game decision; what position should I play?
The concept was very simple; a series of life questions that would give the girls a laugh as they went through them, which then resulted in a recommendation of the netball position they may be best suited to play.
The quiz was to be embedded in an article written by the Mamamia team, Let’s Play: What netball position were you born to play? Take this quiz to find out.
Below is an example of the quiz that we created to be embedded in the campaign: