by Jason Balchand | Mar 13, 2020 | Announcements, Audience Engagement, Product Updates
“The team at Komo partnered with the HIF, a Diamond Partner of the Perth Wildcats, to run an activation during a Wildcats game. Utilizing Komo Live, fans at the game played an immersive game of trivia for their chance to win $2,000. The Komo Live activation was the...
by Jason Balchand | Mar 10, 2020 | Announcements, Audience Engagement, Product Updates
“On Saturday 21st December 2019, HIF was the official Game Night Partner for the Perth Wildcats vs Melbourne United game at RAC Arena. We ran several brand activations throughout the event, including an innovative crowd engagement piece powered by Komo Live. The...
by Jason Balchand | Mar 24, 2019 | Announcements, Audience Engagement, Product Updates
Changing the status quo when it comes to audience engagement. Traditional methods of stadium entertainment are no longer satisfying people’s need to be involved. So, we’re changing that by introducing our purpose-built technology for engaging fans at sporting and...
by Jason Balchand | Mar 21, 2019 | Audience Engagement, Gamification, Marketing Gamification, Marketing Tools, User Engagement
Engaging and retaining your current audience is vital to sustainable, successful business, especially in a market as dependent on repeat customers as that of sports brands. Due to the demanding nature of audience retention, it can be all too easy to let an equally...
by Jason Balchand | Mar 20, 2019 | Audience Engagement, Gamification, Marketing Gamification, User Engagement
In the highly competitive world of sports branding, any advantage you can get over your competition is vital. There are numerous schools of thought on how exactly to accomplish this task, and almost all of them have one thing in common: audience engagement and...
by Jason Balchand | Mar 8, 2019 | Audience Engagement, User Engagement
Drive down any highly-trafficked highway and you will see billboard after billboard lining the sides of the road. From hotels and restaurants to fuel stations and nearby attractions, each billboard carries a well-defined, targeted advertisement. You may wonder why an...
