by Jason Balchand | Mar 21, 2019 | Audience Engagement, Gamification, Marketing Gamification, Marketing Tools, User Engagement
Engaging and retaining your current audience is vital to sustainable, successful business, especially in a market as dependent on repeat customers as that of sports brands. Due to the demanding nature of audience retention, it can be all too easy to let an equally...
by Jason Balchand | Mar 20, 2019 | Audience Engagement, Gamification, Marketing Gamification, User Engagement
In the highly competitive world of sports branding, any advantage you can get over your competition is vital. There are numerous schools of thought on how exactly to accomplish this task, and almost all of them have one thing in common: audience engagement and...
by Jason Balchand | Feb 6, 2019 | Marketing Gamification, User Engagement
Games are as old as humanity itself. For thousands of years, we’ve been using games to pass the time, entertain ourselves, foster relationships with others, and develop our skills. Today, we even use them to create memorable, engaging marketing campaigns. When...
