Immersive LIVE Trivia
Used in broadcast or in-stadium; Komo LIVE Trivia allows an infinite number of fans to play off against each other in a LIVE game of skill. Fans can take on their friends, prove their fandom, and immerse themselves in the ultimate test of speed and knowledge.
LIVE Trivia
Komo LIVE Trivia is a digital activation platform that enables you to actively engage and commercialise your audience through a fun and immersive game of trivia.
In Arenas & Stadiums
Activate large audiences at sporting games, concerts, conferences, and events.
Across a Broadcast
Reach your audience through a broadcast feed whether it be TV to Radio to engage them in a game of trivia, collecting data in the process.
Across Digital Channels
Use Komo LIVE as a digital marketing tool to capture and engage your audience in the digital world.
Komo LIVE will enable you to:
Generate New Leads
All of Komo’s products have been built with a commercial aspect in mind. We understand that the ability to capture user information is important to both you and your sponsors.
With Komo, we can help you capture leads with every activation you run.
Perform Gamified Market Research
One of the most powerful features of the Komo platform is the ability to integrate gamified market research questions into gameplay.
Gain a deeper understanding of your consumers and use it to laser-target marketing offers.
Maximise Social Virality
Extend your total audience reach by leveraging the principles of viral loops.
We encourage users to challenge their friends and share their scores on their social media once they have completed the game.
Personalised Prize Offers
Deliver a more personalized experience by serving different offers to selected cohorts based on their answers to specified questions.
The end result of this is a higher uptake rate on minor prize offers to consumers resulting in an improved ROI for your sponsors.
Deliver personalised offers based on:
- Form answers on the registration page
- Answers to questions throughout the game
Granular Retargeting
Simple integration with Google Tag Manager means you can fire any analytics or pixel code throughout the entire activation process at an extremely granular level.
Use it to build a specific remarketing audience based on how consumers answer a specific question. Then use those remarketing audiences to convert casual consumers into devout buyers.
Drive Action with a CTA
A simple, yet powerful call-to-action. This ‘CTA Bar’ can be used to drive consumers to an offer landing page or deliver a Komo Digital Coupon to drive a direct sale.
The CTR on this Action Bar has reached up to 40%.
How does Komo Live work?
See it in Action
Book a demo today to find out how you can use LIVE Trivia for your next campaign
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Case studies
Case Study: Basketball Forever ‘The Last Dance’ Trivia
Komo partnered with Forever Network to set up and run a regular virtual quiz night to coincide with the release of the Netflix documentary, ‘The Last Dance’. The quiz runs every Friday night for five weeks and seeks to uncover the superfans of the Chicago Bulls and...
Case Study: So Media Group Virtual Quiz Nights
Komo partnered with So Perth to set up and run a regular virtual quiz night, bringing the popular pub trivia nights into everyone’s living room. COVID-19 may have had us unable to enjoy a night out at a pub, but thanks to Komo’s audience engagement suite, we were...
Case Study: Nissan Netball Finals In-Stadium Activations
Komo Live was used by Nissan as a digital activation tool during the Suncorp Super Netball semi-final and preliminary final games. The games played were: 1.Sunshine Coast Lightning vs NSW Swifts at USC Stadium; 2.Melbourne Vixens vs Collingwood Magpies at the State...
Case Study: Boomers vs USA Basketball In-Stadium Activation
Komo Live was used as a digital activation tool by TEG Live for the two exhibition matches between the Australian Boomers and USA Basketball at Marvel Stadium. The activation was sponsored by the Melbourne Esports Open. TEG Live’s campaign objective was to increase...
Case Study: North Melbourne FC In-Stadium Activation
Komo Live was used as a digital activation tool by North Melbourne Football Club at their game versus Port Adelaide at Marvel Stadium. The activation was sponsored by North Melbourne Football Club game day partner, Gourmet Traveller Gift Card. The activation was a...
Case Study: Wanderers FC vs Leeds United In-Stadium Activation
Komo Live was used as a fan engagement digital activation by the Western Sydney Wanderers FC for their exhibition match with Leeds Utd FC. The activation was sponsored by Wanderers FC game day partner, JD Sports. The activation was a great success. This was the first...