The Top Trending Content Marketing Tools of 2019
Jason Balchand – 13th Mar, 2019
The beauty of the ever-changing, fast-paced modern world is also what makes staying competitive as a brand so challenging: what is trending and effective in content marketing today may be old news tomorrow.
While this constant evolution leads to new and exciting innovations, the inherent difficulties that accompany it are glaringly obvious. From being forced to adapt to inevitably being late to the part on occasion, it is harder than ever for brands to sort through, identify, and stay on top of passing fads and powerful trends.
What makes the situation even more pressing is that content creation and marketing are integral to the success of a brand. Content is one of the major channels through which modern brands connect with and influence their target audiences in a highly-competitive web-centric world. To not only remain competitive but also garner any possible advantage over brands in your market, you and your brand must stay on the cutting edge of content marketing.
One of the primary ways to promote your content is to utilise marketing tools. Whether it’s analytics or the latest social media trend, utilising tools to understand and more effectively navigate the largely unpredictable waters of content can be hugely advantageous.
Even these tools fall to the wayside as the world of content evolves, so rather than finding yourself stuck in place by using outdated tools, simply read on to discover the top trending content marketing tools of 2019. Your brand will thank you.
Google Keyword Planner
As the term would imply, keywords are integral to driving traffic to your website and all it contains. This means that keywords can serve to increase your audience, their engagement, and even more tangible aspects of business such as sales.
The caveat with keywords is that you can’t throw a handful at your content and hope that they stick, attracting the audience you desire. Instead, you have to choose your keywords intentionally in order to draw the right crowd. In other words, your keywords need to be as targeted as you want your audience to be.
You can’t be expected to keep a bank of perfect keywords locked away in your head at all times, so utilising an intuitive keyword planner tool is the best route to choosing correctly and generating an audience. While there are several tools out there, we recommend the Google Keyword Planner.
Straight from the king of advertising, Google, this tool can do everything from providing keyword research to generating performance predictions. It’s the ideal keyword planner for 2019.
Hootsuite Social Media Management
When it comes to content, social media is still one of (if not the) driving force. With the constant powerhouses of Facebook, Instagram, YouTube, and so on and the inevitable rise of new platforms—Snapchat, for example—it appears as though social media will not be relinquishing its hold on the content world any time soon.
While these are influential platforms through which to market your content to your intended audience, keeping up with posting schedules, engagement, marketing campaigns, and everything else that accompanies running a social media for your brand is exceptionally time-consuming. When you apply that same process across several platforms, you’re looking at a full-time job.
To help mitigate the overwhelming yet necessary task of social media management, it’s a good idea to employ the use of a tool like Hootsuite. This handy tool allows you to all your necessary social media things—post scheduling and posting, engagement tracking, conversation filtering, and so on—across multiple platforms!
The convenience of a centralised social media management tool cannot be understated. As the saying goes, time is money, and a tool like Hootsuite is a real time-saver.
Komo Digital Engagement
The entire purpose of content creation and its subsequent marketing is to attract an audience, engage with that audience, and reap positive results for your brand. While engagement does not fall strictly under “marketing,” it does contribute to a cycle—audiences that engage with a brand are audiences that return to that brand. In other words, increased engagement typically equates to higher rates of return.
One trending way to increase an audience’s engagement with your content is gamification. Long used in business-employee relationships for training and morale-boosting, gamification is now being effectively applied to brand-customer relationships to grow content engagement with some amazing results.
Gamification essentially integrates game mechanics into your content, allowing users to engage with it in new and exciting ways. Through the use of incentives, the spirit of competition, and the generally positive experience of participating in game-like activities, gamification can cause your content engagement to go through the roof.
Another benefit of digital engagement is the ability to gain a deeper understanding of your audience. Knowing your audience allows you to create more highly-targeted advertising campaigns thanks to detailed lead generation. It also gifts you the ability to discover what best motivates your audience, allowing you more influence in your content marketing.
A comprehensive digital engagement tool like Komo allows you to introduce gamification to your content marketing, analyse and interpret audience data, and create a razor-sharp plan to best benefit your brand.
BuzzSumo Content Analyser
Sure, the trending tools in content marketing are important, but what about the content itself? To stay competitive, you must know what content is excelling across any topic at any time. Doing so gives you the advantage of timeliness.
If you know what’s trending, you have the ability to embrace and contribute to the trend before it gives way to the next. This means time and topic-appropriate content presented to your audience in the very moment that their interest is piqued.
BuzzSumo is a content analysis tool that allows you to see what is trending across various topics, what content is succeeding for your competitors, and where your content marketing successes can be seen. It takes the guesswork out of content creation and marketing by breaking the appropriate niches down into easy-to-understand and immediately-useful information.
MailChimp Email Marketing
Despite the revolution of social media, email is still a dominant form of communication, making email marketing a highly-effective element of a content marketing strategy. From notifying subscribers of your latest blog post to sending targeted marketing emails to pre-defined groups within your audience, organising and automating your brand’s emails is a must in 2019.
With MailChimp you not only save valuable time and effort by managing your email on a more macro scale, but you also receive detailed reports that inform you of your emails’ success rates—who opens them, who shares what on social media, and so on—allowing you to finetune your strategies according to what works.
Best of all, MailChimp seamlessly integrates with numerous apps, making the transition from outdated methods to MailChimp incredibly smooth. The ability to use MailChimp on smartphones only adds to the already powerful content marketing tool.
Chances are, you have a team working with you to make your content creation and marketing as streamlined and effective as possible. There are clear benefits to allocating various tasks to various people and groups—each brings a unique skillset, for example—but there are also difficulties in coordinating all the moving parts.
CoSchedule makes the organisation of your team and the allocation of all their tasks a breeze. It allows you to build team schedules, clearly laying out who is responsible for what and when they should be finished with it. For those more complicated projects, such as marketing campaigns, you can create self-contained project schedules. Beyond keeping everyone on track for the completion of the project, this also allows the conversation to be kept in context, effectively eliminating that inevitable confusion that sneaks into group communication.
This handy content marketing tool integrates with WordPress as a plugin, meaning you can create, publish, and analyse your content from one convenient location. Centralisation is key to efficiency, and CoSchedule is the perfect tool for condensing several processes into one place.
Our Final Thoughts
With the flood of content comes a flood of content marketing tools. Some are beneficial, some are useless, and some can completely renovate your brand’s strategies for the better. Just like market trends, it’s vital that you are able to navigate the saturated world of tools and discern which are useful right now.
From email marketing with the help of MailChimp to the ever-valuable digital engagement enhanced by Komo, choosing the right tools for your brand and its content is just as important as the content itself. This list of the top trending content marketing tools of 2019 is a great place to start and using any of them will benefit your brand greatly, but it never hurts to research farther or even reach out to an expert.
In a fast-paced, highly competitive world, staying ahead of the curve is more important than ever. That’s why we recommend these tools: to help you keep up with what’s trending in this very moment and give you every possible advantage in growing your audience and reaching that which you already have.